Leader: Brett Robinson
Title - Apple Iconography: Marketing the Metaphysics of Media
The convergence of religious fervor and technological aspiration is nowhere more apparent than in the publicity surrounding the Apple computer company and its decadent devices. A survey of Apple’s advertising from the last thirty years reveals a visual language laden with religious metaphor and parody. Brett Robinson provides a semiotic interpretation of Apple’s most iconic publicity images - revealing a discourse that combines technological and theological rhetoric.